Before you begin

This questionnaire is designed to get a grounded picture of where your business idea is right now, whether it’s a fully formed concept or something you’re still shaping. You don’t need to have everything figured out. Just answer based on where you stand today.

We’ll explore:

• Your business idea and why you want to build it

• Your early thinking around your offer and audience

• Any brand or marketing foundations you’ve experimented with

• Your personal circumstances and capacity as you build

• How you approach uncertainty, risk and decision‑making

• What you’re hoping to achieve through this process

This helps me understand how to support you and where to focus our time together. It usually takes around 20-30 minutes to complete depending on how much detail you choose to share. There are no right or wrong answers, just whatever feels true. Everything you share is confidential.